Variable Data Printing (VDP) is a software tool that allows for variable data or images to be sent to a printer for insertion into an existing template. This new method of creating personalised print jobs is gaining popularity internationally for its ability to reduce network congestion, speed up printing times and free up designers from the task of manually altering each print job.
South Africa has been slow on the uptake, but is starting to demand the benefits of this new printing software.
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